PARENT SUCCESS ACADEMY
Advancing Parent Power in Education
Week 3  |  Issue #7  |  SPECIAL EDITION PART 1 OF 2  

⚠️  THIS IS A SPECIAL TWO-PART EDITION.
This is one of the most important newsletters we will ever send.

Part 1 today: What's happening to our kids.

Part 2 next issue: How to reach them before it's too late.

Please read both.
And share with every parent you know.

Our Kids Are Struggling. And Most of Us Don't Even Know It.

Your kid comes home.
Says they're fine.

Eats dinner.
Goes to their room.
Gets on their phone.

You assume everything is okay.
But what if it's not?
What if behind that closed door, your kid is drowning — in comparison, loneliness, hopelessness,
Or content on their phone that is slowly pulling them into a very dark place?

This is not a drill.

Teen depression has nearly doubled in the last decade.
Anxiety in kids is at an all-time high.
And social media is pouring fuel on the fire every single day.

Black and Hispanic kids are among the least likely to receive mental health support — not because they need it less, but because the system has failed them more.

That's why this starts at home. With you. Tonight.

The Signs of Depression Most Parents Miss

Depression in kids doesn't always look like crying in bed all day.
It looks like sleeping too much — or not sleeping at all.

It looks like pulling away from the family.
Losing interest in things they used to love.

It looks like irritability, anger, and snapping at everything.

Or just going very, very quiet.

If something feels off — trust that feeling.
You know your kid better than anyone.

Why Kids Don't Tell You They're Struggling

They don't want to worry you.
You're already working so hard and carrying so much.

They don't have the words for what they're feeling inside.

They're scared you won't understand — or that you'll overreact and make it worse.

Or they tried before and felt dismissed — so they stopped trying.

The silence isn't an attitude.
It's self-protection.

Your job is to make it feel safe enough for them to let that guard down.

The Invisible Weight They're Carrying Every Single Day

Your kid is navigating school pressure, social drama, and the constant need to perform.
Add neighborhood stress, family financial pressure, and fear about the future.

Now add social media — where everyone else looks happier, prettier, richer, and more loved.
That combination is a weight that would break most adults.
They're carrying it at ages 12, 13, 14, and 15.

And most of the time, they're carrying it completely alone.

How Social Media Is Making It Worse — The Algorithm Problem

The algorithm doesn't care about your kid's mental health.
It cares about keeping them on the screen.

If your kid searches for anything about feeling sad, lonely, or worthless, it feeds them more of it.

They end up in a loop of content that confirms the worst thoughts they have about themselves.
Kids who use social media more than 3 hours a day face double the risk of depression and anxiety.

And most kids are on their phones 5, 6, 7 hours a day.

This is not about blaming the phone.
It's about understanding what it's doing to their brain.

What Every Parent Needs to Be Watching For Right Now

Watch for sudden changes — in sleep, appetite, grades, friendships, mood.

Watch for your kid becoming more secretive about their phone than usual.

Watch for self-critical talk — 'I'm stupid,' 'Nobody likes me,' 'I wish I was different.'

Watch for giving things away — belongings, money — or saying goodbye in unusual ways.

If you see any of these, don't wait.
Don't dismiss it. Act.

You don't need to have all the answers.
You just need to show up.

 🎬  SOUND FAMILIAR?

You notice your teenager has been in their room more than usual.
They used to come out, crack jokes, watch TV with you, ask for food.
Now they just disappear after school.

You knock. Ask if they're okay.

"Yeah. I'm fine. Just tired."
You believe them. Because you're tired too.

Because there are bills, work, and ten other things pulling at you.

But something keeps bringing you back to that closed door.
That feeling? It matters.
Don't ignore it. It might be the most important thing you act on this week.

 ⚠️  A STORY EVERY PARENT NEEDS TO HEAR

Annalee Schott was a teenager from Colorado. By all accounts, she seemed like a normal kid.
Then the algorithm got hold of her.

She started spending more time on Instagram, TikTok, and Snapchat. The more she scrolled, the darker the content became. Videos glorifying self-harm. Content telling her she had no future. Posts that confirmed every negative thought she already had about herself.

Her mother Lori watched her daughter change — and didn't know why.

Annalee died by suicide.

Her mother is now fighting in court — suing the social media companies whose algorithms she believes led her daughter down a path of no return.

Lori said: "The algorithm just took hold and beat her down."

Annalee is not alone. There are thousands of kids right now on the same path.
Some of them might be in your house.

We are not sharing this to scare you into paralysis.

We are sharing this so you act.
So you check in.
So you have the conversation.

Because the parents who knew — and did something — are the ones who still have their kids.

📊 TREND WATCH

Nobody has said it better than this.
A short animated clip that is spreading everywhere right now — and the reason it keeps getting shared is that it says in pictures what most parents can't find words for.

Watch it.
Then think about how many hours a day your kid is plugged in.

▶️ WATCH: This Is What Social Media Is Doing to Our Kids
No words needed. Just watch.
Link:

QUICK PULSE CHECK

In our previous newsletter, we asked: "At what age did you start talking to your kid about money?"

Here's what the Parent Success Family said:

  Under 8 years old  0%

  Between 8 and 12  0%

  When they became a teenager  100%

  We haven't started that conversation yet  0%

It's never too early — and it's never too late. Every conversation counts.

Now this week's question:

 Cast your vote — results in next issue!

TRY THIS WEEK

The Check-In That Matters

Tonight, find a quiet moment with your kid.
Not during dinner. Not while they're on their phone.

Just you and them.

Say: "I've been thinking about you lately. Not about school or grades — just you. How are you actually doing?"

Then stop talking. Let them sit with it.
Whatever they say — don't fix it.
Don't lecture. Just listen.

That one moment might open something that's been closed for months.

 

The Phone Audit

Ask your kid if you can sit with them for 10 minutes while they scroll.

Don't judge what they're watching.
Just watch.

Notice what kind of content keeps coming up.
That's your window into what the algorithm is feeding them every day.

What you see might surprise you.

🧰  TOOLS & RESOURCES

📞 Crisis Text Line (free): If your kid is in crisis right now — text HOME to 741741. Free, confidential, 24/7. Available in English and Spanish.

📞 988 Suicide & Crisis Lifeline (free): Call or text 988.
Available 24/7. Free. Confidential. For anyone in emotional distress.

🌐 Child Mind Institute (free): Free guides for parents on recognizing and responding to kids' mental health struggles. Plain language, no jargon.  childmind.org

🎥 Watch: Social Media and Your Kid's Mental Health — What Every Parent Needs to Know — a clear, in-depth breakdown of what's actually happening to kids online and how parents can identify them.
Link:

📬 WHAT'S COMING NEXT

Part 2 is coming next issue: "Before You Lose Them — How to Pull Your Kid Back From the Edge"

We're going to talk about how to start the conversation, what to say, what NOT to say, and the most powerful tool you already have — your own story.

💬 WE WANT TO HEAR FROM YOU

Hit reply and tell us: What have you noticed in your kid lately that you haven't been able to shake? You don't have to have answers. Just share what you're seeing. We read every single reply.

💛 SHARE THE FAMILY

This one is bigger than a newsletter.

If you know a parent who needs to read this, please forward it right now. It could literally change what happens in their home this week.

Forward this email or below to share so they can join the Parent Success Family.

 Need more support?  Email us at [email protected]

Want to be featured? Share a story, a tip, or a small win from your family — and you might see it in an upcoming issue.

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